Concept study — not a commissioned project
Tailoring
Atelier Noor
A concept for a fitting studio that treats appointments as the product.
The hypothetical problem
The hypothetical studio takes fittings by phone and loses the thread. The site should explain the sequence of a fitting without pretending to be a fashion magazine.
Approach
- One calm sequence: cloth, measure, fitting, finish.
- Large type for the kinds of work, small type for the practical notes.
- An appointment request, not a booking engine this study does not have.