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aroveAGENCY

Concept study — not a commissioned project

Small clinic

Bayt Hours

A concept for a clinic site organized around hours and how a visit works.

The hypothetical problem

People looking for a small clinic need hours, who they will see, and what to bring. The imagined failure is a site that leads with adjectives.

Approach

  • Put hours and the visit sequence before any mood language.
  • Separate what the clinic does from what it does not do.
  • Keep medical claims out. This study is a structure, not advice.