Concept study — not a commissioned project
Specialty grocer
Harbor Provisions
A hypothetical shop site where the shelves, not a slogan, do the talking.
The hypothetical problem
A neighborhood grocer is already trusted at the counter. The imagined problem is a website that behaves like a flyer: no sense of the room, and no way to see what is in season.
Approach
- Lead with the current table, not a stock hero of produce.
- Keep hours, location, and a short note from the shop on the first screen.
- Let special orders be a form, not a fake checkout.